Home > Community > MLC > Caring for Kids
Campaign Overview | Parenting Library | Message Boards
Cable in the Classroom Caring for Kids
Lifetime, along with leading childcare advocates, continues its Caring for Kids campaign to promote quality early-childhood education and childcare.
Lifetime has joined forces with leading advocates for children and early education to continue its Caring for Kids campaign to promote quality early-childhood education and childcare. With the invaluable input of these dedicated organizations, Lifetime produced a public service announcement, "Resume," which uses a lighthearted tone to convey the need for quality early-childhood education and its positive influence on the well-being of children. This builds on Lifetime’s ongoing, unprecedented effort to address the childcare crisis in America and make early-childhood education a top priority. Lifetime kicked off Caring for Kids in March 1998, when the network partnered with a coalition of more than 40 leading women's and children's organizations representing more than 6 million women.